Making Use Of Social Media Marketing For Small Business

Social network marketing is certainly an effective advertising tool. This method has actually proven its effectiveness for a considerable time. Social media marketing has actually been an excellent advertising device even under the worst of economic conditions. Today social networks are said to be ” the very best way to spread great news under the worst conditions.” From getting visitors connected to your site to attaining worldwide exposure for your company, this type of marketing has the ability to promote most types of business. Like other advertising techniques, it requires appropriate planning and proper execution of the plan. This advertising strategy without appropriate planning and execution will be a total waste of time and could in fact destroy your company too.


Social bookmarking of your site to the popular social media networks like dig and stumble upon is a fantastic method of boosting the traffic flow. Many individuals do make a mistake by over-doing social bookmarking with a single user account, which will result in the bookmarks getting flagged as spam. Disregarding this word of caution and continuing along this route will eventually end up with your IP address being blocked. Hence you will not have the ability to make use of this technique from that IP address. Additionally, all the time you spend bookmarking your web site will certainly be wasted. For this reason it is always useful to have various user accounts to bookmark your site over a prolonged amount of time.


Social media advertising is not a onetime procedure. For example, let’s take the example of marketing through the social networks like Facebook. To obtain followers in the social networking crowd, your profile needs to be active. It is important that you regularly update your profiles with new content. Unique, well written content is what everyone wants and that includes the search engines. Active participation also consists of online forum posts, commenting and participation in surveys.


If you are unaware of properly to plan and carry out marketing, there are lots of experts all set to assist you. The advertising services provided by them will certainly conserve your time. Furthermore, with their competence in social media advertising, they can develop a terrific social networks advertising strategy that finest matches your sites marketing needs.


It’s not just about using new platforms and tools for the sake of it, I think it’s important to remember how crucial the old fashioned relationship and business communications are. Relationship capital…should be at the heart of any brand’s social media activity. Ultimately, social is about people. I wonder whether social technologies are increasingly separating us from this human touch whereas social technologies should be used as complementary/value-added facilitators.
Focus on your audience, not platform

Sam Haseltine, solution consultant, Adobe

Your marketable audience changes far less frequently than social platforms. Focus on them and where they’re at. Tumblr is by no means a new platform, but if that’s where your audience are moving to, you should be there. But validate it first.
Don’t use social media as a broadcast tool

Anna Lawlor, journalist, content creator and co-director, Social i Media

I think too many marketers have simply shifted their traditional approaches onto the social media platform, which has made it too much of a broadcast mechanism. The more successful brands use social to actually talk with (ie engage) their social connections. This shows the extent to which social media marketing, as a business function, needs to mature.
Let’s rethink how we use social media to reach customers

Tim Grimes, social media manager, Defected Records

I think the rise [of ad-free services] has been a welcome wake-up call for a lot of marketers to rethink how us brands use social networks to reach customers. We need to take a step back from the relentless quest for followers, clicks, and mentions, and instead think about why brands got involved in social media in the first place.
Commercial campaigns can damage the reputation of Vloggers

Tom Goodwin, CEO and founder, Tomorrow Group

Well, first of all, like so many modern uses of old fashioned techniques, we can’t really quantify in any real terms how valuable these tie ups are. Shares, likes, upvotes are not reported in company annual reports. Our collective gut feel is that like outreach programmes before and in other media, these are wonderful partnerships, but they do have to be done properly. It’s easy to damage the reputation of the Vlogger and the Viner by being too commercial, too quickly, it’s easy to waste time on things that affect remarkably few people.

At the end of the day we need to focus on the goal of a campaign and then select the right tool. Sometimes this is Vine or Vlogging, but not every time. We need to stop using things because they are new, but use them because they are right.
Partnerships between Vloggers and brands may dry up

James Whatley, social media director, Ogilvy & Mather Advertising, London

Last summer, after the Channel 4 Dispatches programme ran an exposé on celebrities endorsing products on social media you couldn’t get a celebrity to tweet something for you for love nor money (trust me, I tried). Given the recent (and long overdue) clampdown on vloggers publishing videos without any kind of disclaimer, I would expect that that these might dry up very quickly. We’ll see.
Brands should use open data to improve the user experience

Uriel Alvarado, chief marketing and public relations officer, Saxo Capital Markets

I personally would like the social web to become more palatable. I believe that brands are there to create value for the users. If users are already sharing Click link to continue

Further information

A small business guide to social media marketing