Choosing the right keywords for your SEO purposes is vital to any success you have. There are a number of steps that you can take to ensure that you choose the right keywords for your business. Keyword research is something that you need to focus on and complete correctly or you will not get the organic traffic that your business needs.
Put Yourself In Your Visitors Shoes
The first step in choosing the right keywords for SEO is to think like your target visitor. You need to consider what keywords you would use if you were looking for your business. This will give you a good idea of what your target customers are going to be using. Of course, you should not simply rely on your intuition when it comes to the keywords. This should only be a starting point for the rest of your keyword research.
Check Out Your Competition
Knowing what your competition is doing is a great way to understand your customers and which keywords you are targeting. When you look at your competition, you should visit the websites of 3 of your top competitors. Reading their landing pages and posts will help you determine which topics and keywords they are focusing on.
To ensure that you are looking at the right keywords, you should complete a Google search for them. You can then check if your competition is ranking for them. Choosing the same keywords as your competitors will place you in your target customer’s sights, but you should also look at targeting keywords that your competitors are not. This will increase the chances of customer landing on your website instead of theirs.
Do Not Focus On Generic Keywords
There are different types of keywords and you need to move your focus away from the generic ones. Generic keywords are also known as base keywords such as food or shoes. These keywords will have millions of websites ranking for them and will be very hard to rank for. It is recommended that you focus more on long-tail keywords and phrases.
Long-tail keywords generally have 3 or more words in them. This means that instead of focusing on food, you should focus on a long-tail keyword such as recipes with 3 ingredients. These keywords are more detailed and will provide you with better traffic.
Do Not Miss Out On Local Opportunities
If you have a business with a physical location, you should not miss out on the local SEO opportunities. Google and other search engines are putting more time into their local search results and many generic searches will also have local results. To make the most of this, you need to research some of your local keywords.
Local keywords will generally have the state or city where your business is located in them. However, simply having these keywords in your content will not be enough to rank for local results. You will need to have your physical address on the website so Google and other search engines can verify that you are servicing the area the keyword is targeting.