Are you finding it more and more difficult to rank your webpages on the first page of Google? If you answered yes, then you are riding the same boat as countless other webmasters out there. Over the years, Google has become way smarter when it comes to understanding the context behind webpages and providing the most accurate results for their users. This is made possible by the constant development of their search algorithm. If you are not a beginner in SEO, then you probably know about some of these updates. Following are some of the most prominent Google algorithms you should know about.
Google penguin is an update of the search engine algorithm, which has been rolled out for the first time on April 24, 2012. The difference between the Google panda updates and Google penguin, is that penguin updates mainly penalizes websites with irrelevant back links. For example, this could mean that a specific website has actually purchased back links and has not obtained them in a natural way. In addition, Google Penguin also punishes websites that use keyword stuffing, which is intentionally using the keywords way too often in an article as well as websites with duplicate content. A back link is a link from another website to your website.