If you thought SMS was only for communication, confirmation and announcements, think again. A majority of savvy campaigners are using SMS marketing to increase conversion rate, nurture loyalty as well as creating lifelong buyer relationships. There are many companies that are taking advantage of SMS each day to pass on announcements and with a good reason. Well, everyone has got a mobile phone and a majority of them are keeping them close to them. 1. Emergency Notification SMS is an excellent way to notify your team or group during an emergency. What does this mean? It simply means that you can send critical updates during natural or business related disasters, last minute event locations changes, or emergency business meetings, in fact, anything that constitutes an emergency for your team.