If you have been promoting your own business online then you know that it can be tough to get off the ground. Though, sticking to your efforts, following through, being patient, and applying tried and true wisdom will benefit you. One area that is often overlooked but worth a major focus are long tail keywords. Using Mobile As An Example In the mobile landscape for instance, testing out an ad campaign involves starting out with a wide scope. Whatever audiences are most responsive to the campaign become the focus of future and ongoing advertising efforts. Adapting This Idea For Long Keywords Long tail keywords have a similar effect in that they help narrow down focus without having to spend one penny.