If you run a business, then you need a website. Not only that, but once that site is up and running, you will want to use local search engine optimization techniques and methods to promote your business and raise your brand profile. There are many benefits of local SEO, and some of those benefits will be discussed below. https://youtu.be/GP5B88OvmlM 1. Target The Right People- Search engine optimization can help you get noticed in the search engines, but by the audience you are trying to target. For example, if your business is aimed at customers who live in a specific city or region or even country, then SEO can help your business get discovered by people in that city, region or country.