For any business, regardless of how large or small it is, a website is not just an address on the world wide web. It is a vehicle to promote not only the products or services offered, but the business brand. On occasion, a business owner might think that a competitor's site looks much better than theirs whether it is the colour scheme, the navigation or the content. A well planned and laid out website has the ability to really propel a business into prominence. Whereas a website that is not quite so well laid out is likely to turn potential clients away.