After seeing the rising popularity of YouTube and the recent explosion of Instagram, there should be no doubt that video is a very popular way of adding great content on the web. Furthermore, videos don't have to be that long or even sophisticated in order to be effective. They just need to interest, engage, or inform viewers enough to get them watched and shared. Uses Of On-Demand Streaming Video to Boost Websites There are so many ways to use streaming video to boost a site that it is hard to know where to begin describing these advantages. But let's start with social media.