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Are you finding it more and more difficult to rank your webpages on the first page of Google? If you answered yes, then you are riding the same boat as countless other webmasters out there. Over the years, Google has become way smarter when it comes to understanding the context behind webpages and providing the most accurate results for their users. This is made possible by the constant development of their search algorithm. If you are not a beginner in SEO, then you probably know about some of these updates. Following are some of the most prominent Google algorithms you should know about.
Google Panda Update
Released back in 2011, the Google Panda update produced shockwaves felt by nearly all webmasters. This algorithmic update helped Google determine what sites to remove in their search index. In particular, this update targeted thin websites, or those that did not really offer anything valuable to search engine users. Before Panda, it proved quite easy to rank a webpage on the first page. It was a matter of stuffing your keywords in the content, even though the rest of the text isn’t out of the ordinary.
Thanks to Panda, the search results have become way more accurate and relevant. Websites that were obviously made for the sole reason of making money on AdSense got wiped out. Perhaps the biggest lesson learned by webmasters after Panda was to focus on providing real value to users instead of simply creating content just for the sake of it.
Google Penguin Update
A year after releasing Panda, Google decided to release the Penguin update. This time, they focused on penalizing websites that utilized various link building techniques. According to Google’s quality guidelines, any form of manual link building should be avoided. However, most SEOs know that links are among the most powerful ranking signals. For this reason, many were able to rank quickly by simply pointing countless back links to their webpages.
The Penguin update made it possible for Google to penalized websites that only relied on such shady link building practices. Their algorithm has since given higher importance to links from relevant, authoritative and contextual sources. Links that are created in an attempt to rank quicker are devalued.
Another important update released by Google is their mobile friendly algorithm. More than two years ago, the number of mobile searches has finally surpassed the number of desktop searches. Clearly, Google needs to address the needs of their mobile users. This came in the form of the mobile friendly update, which gave a ranking benefit to websites that use mobile friendly design.
Recently, this has become even more important following the announcement of Google regarding their mobile first index. Google plans on looking at the ranking factors found on the mobile version of a website instead of evaluating its desktop version.
There are plenty of other algorithm updates you should know about. However, these three prove to be the ones that had the most impact on webmasters. By having a thorough understanding of the different Google updates, you should be able to formulate a more effective SEO strategy.
Google representatives have said very little about how the Penguin algorithm works. This means the Penguin algorithm is a more or less a mystery to the search marketing community.
However I believe there is enough evidence out there to define what Penguin is and how it works.
The purpose of this article is to investigate available clues and begin the process of understanding the Penguin algorithm. Additionally, I believe a patent published by Google in late 2015 that was briefly discussed within the SEO community and quickly forgotten, may be the key to understanding Penguin (more on this later).
Some may question the need for this. In my opinion it is literally our business as SEOs to have at least a cursory understanding of how search engines work. This is what our industry has done from day one. No part of Google has gone unexamined. So why stop at Penguin? There’s no point in working in the dark. Let’s throw some light on this bird!
What Penguin is… Not
Is Penguin a Trust Algorithm?
In order to know what something is, it helps to know what it is not. There has been speculation that Penguin is a “trust” algorithm. Is it?
The truth about trust algorithms is that they tend to be biased toward large sites. Which is why the original Trust Rank research paper was superseded by another research paper, Topical Trust Rank. Topical Trust Rank was 19- to 43.1% better at finding spam than plain vanilla Trust Rank. However, the authors of that research acknowledged certain shortcomings in the algorithm and that further research was necessary.
There are statements from Googlers as early as 2007 making it clear that Google does not use Trust Rank. Additionally, in 2011 the point was made by Google that trust was not a ranking factor in itself, that the word “trust” was merely a catchall word they used for a variety of signals. The statements make it clear with absolutely no ambiguity that Google does not use a trust rank algorithm.
No patent application, no Google blog post, no Twitter tweet or Facebook post indicates that Penguin is a kind of trust-ranking algorithm. There is no evidence I can find that Penguin is a trust-based algorithm. It is therefore a reasonable observation that Penguin is not a trust rank algorithm.
Does Penguin Use Machine Learning?
Gary Illyes confirmed in October 2016 that Penguin does not use machine learning. This is an incredibly important clue.
Machine learning is, in a simplified description, a process where a computer is taught to identify something by giving it clues to what that something looks like. For a simple hypothetical example, we can teach a computer to identify a dog by giving it the clues that something is a dog. Those clues can be a tail, a dark nose, fur and a barking noise.
For machine learning, those clues are known as classifiers. The SEO industry calls those classifiers signals. A typical SEO tries to create “signals” of quality. A machine learning algorithm uses classifiers to understand if a web page meets the definition of a quality web page. This can also work in reverse for spam.
Does Penguin Use Statistical Analysis?
There is frequent reference to the possibility that statistical analysis plays a role in Penguin. Statistical analysis identifies variables that are common to normal sites and spam sites. Variables range from anchor text ratios to the percentage of inlinks to the home page to the rest of the site. When the entire web is analyzed, the abnormal (spam) pages stand out. These (spam) pages are called outliers.
The use of statistical analysis as a spam fighting technique was confirmed at Pubcon New Orleans 2005 when it was openly discussed by Google engineers at a keynote presentation. Thus, we know that statistical analysis has been a feature of Google’s spam fighting since at least 2005.
One of the most well-known research papers on statistical analysis is a research paper published by Microsoft in 2004. This research paper is titled, Spam, Damn Spam, and Statistics.
Statistical analysis has revealed that there are patterns in the way spam sites build links. These patterns are symptoms of their activities. Penguin does more than identify the symptoms of the activities.
In the past, it was common for people to keep an assortment of maps in their cars. That way, if they got lost, they could simply check the map and see where they needed to go. Now, carrying around maps is no longer necessary. Instead, people can carry an assortment of maps on their own phone or they have a GPS unit.
Some people aren’t sure about upgrading to digital maps. They may feel that paper maps are easier to use. Other people may want to avoid maps entirely. There are a lot of people that struggle to read maps; they may feel like carrying maps is a waste of their time. The right digital map can help just about anyone. Keep reading to learn more about the benefits of using these kinds of maps.
They Can Be Integrated With GPS Software
A lot of people assume that downloading a map would be a waste of their money. After all, a lot of people simply use GPS software when they need to get from one place to another. Unfortunately, that sort of software isn’t always effective. Over time, the layout of places change. Directions that may have been accurate at one point in time may not be accurate at another time.
This is why it is important to update your GPS software with new maps. When you add new maps regularly, you will always be able to get accurate directions. You will be able to count on your GPS system to get you to where you need to go.
Maps Let You Plan Your Own Route
While some people enjoy receiving directions, other people would prefer to plan their own route to a destination. If you fall into this category, then you are going to love using digital maps. When you use a map, coming up with a route is incredibly easy. This is doubly true when the maps are digital. For starters, you’ll be able to plan your route based on the most current information; you won’t have to rework things at the last minute.
When you use a digital map, you also have the option to zoom in and zoom out as needed. You can pick up on things that you might have missed if you had used a paper map. These maps are incredibly efficient and extremely easy to use.
You Can Carry As Many Maps As You Need
Most people only have room for a handful of maps in their glove compartment. However, when those maps are digital, people can easily carry as many maps as they would like to. Hundreds or even thousands of maps can fit onto a single devices.
Whether you store your maps on your GPS system or on your phone, you will always have all of the maps that you need. As you can see, digital maps offer plenty of benefits. If you do a lot of driving, you will want to make sure you have these maps with you at all times. They can really help you get around!
If you are looking for professional Drupal website development, you are going to want to be sure that you find a reputable company to assist you. Finding a reputable Drupal website development company is all about doing the right kind of research and knowing the right questions to ask. In this article, we will be going over some of the keys that you should look at in order to find the best possible Drupal website developer.
Finding The Best Drupal Website Developer:
When it comes to hiring any kind of website developer, you are going to want to find the developer that has the most experience doing it. Ideally, you will want to find a developer that has a significant amount of experience working with Drupal. That way, you know that they are going to be able to create a very effective and well functioning website with it. A good amount of experience to consider looking for is around 5 years or more.
Another key consideration to make when you are looking to hire the best Durpal website developer would have to be the developers reputation. By looking at the developer’s/company’s reputation on the marketplace, you should be able to find the top Drupal developer to invest your money into. After all, the reputation of the developer is something that you are going to want to highly consider because the better the reputation, the better the chances that they are going to be able to offer you good results. By looking at the reputation prior to hiring, you should be able to effectively narrow down your options and avoid hiring an ineffective or inexperienced developer that is only going to be a waste of time.
Another thing that you will need to consider when it comes to hiring the right developer is cost. The cost to hire various developers is something that you need to consider because you will want to try to find the developer that is going to provide you with the best overall value. The only way that you are going to be able to get an accurate cost assessment on the various developers is by actually asking for quotes from each one. By doing this, you should be able to effectively narrow down your options and find the top overall Drupal developers to consider.
As you can see, there is plenty that needs to be considered when it comes to finding and choosing the right developer. Ideally, you are going to want to minimize your risk as much as possible. Thus, you will want to try to find the develop that has the best overall reputation for providing excellent results. You will also want to look at the various developer’s portfolios in order to really find one that has the same kind of vision as you. Lastly, you will want to look and get quotes from the various developers in your area. By doing this, you should be able to successfully narrow down your options and find the top developer to put your faith and money into.
Due to the popularity of the internet, the majority of companies are now promoting their services using online methods. This is not only to increase brand promotion, but also, to reach a greater target audience who are potentially searching for their goods or services. While this is beneficial for the client being exposed to a plethora of options; it can be positive and negative for the company. You may be exposed on a global level but the number of competitors has increased dramatically. To ensure your business leaves a lasting impression on visitors, it is necessary to create an effective website. This article will discuss the website landing page and why this page is important for online success.
What Is A Website Landing Page?
A website landing page is the website page a visitor is redirected to upon clicking on the relevant URL in an online search or advertisement. The type of landing page typically depends on the type of website you will be visiting. An affiliate marketing website will have a redirection to an affiliate advertisement where there is promotion of a product for sale; whereas, a URL redirecting to a blog will land on a page with a list of blog posts. Internet entrepreneurs, however, will more often than not, use the website homepage as their landing page. A homepage will include information on the website or contact details about the company. This may seem a beneficial choice, but it is not always the best option.
Why Is The Website Landing Page Important?
1. An Affiliate Marketing Technique
As is mentioned above, one of the methods use for affiliate marketing promotion is to redirect potential customers to the advertiser’s advertisement immediately. Affiliate marketing operates through something known as conversions or a pay per click system, which means when an individual clicks on your affiliate link you will receive a set amount for it from the advertiser. The more visitors that are directed to the affiliate marketing page based on it being your landing page, the more you will make as compensation. In addition, if the visitor opts to purchase the product sold the greater the compensation dependent on the affiliate marketing system.
By performing a quick online search for any service you will soon see that most website landing pages are home or contact pages. This is useful if you are interested in reading about the company; however, it can be problematic as many people do not have the patience to search for information or continue with hyperlinks which may not work. The more successful option is always to place your landing page as a redirect to information of services; for example, direct access to content. By allowing an individual to redirect to content of services, it is highly likely the visitor will review different articles and possibly request a service.
Final Words On The Matter
The importance of a website landing page cannot be stressed enough. It is the initial aspect that defines continued use of the site by the visitor or a high bounce rate.
Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what!
Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page . Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages .
Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.
But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why.
What is a Landing Page?
First, let’s start with a simple definition:
A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).
A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.
How Landing Pages Work
For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.
Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.
Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012” as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.
The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?
And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.
They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts.
6 Reasons You Need Landing Pages
Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons:
Every day, millions of people all over the world watch videos online on virtually any subject. However, not all of the videos that are being watched are pre-recorded. As a matter of fact, many videos are being viewed live. Streaming videos can be very beneficial for businesses, especially companies that have a strong online presence.
Here are a few of the perks offered by video streaming:
They Can Help You Promote An Upcoming Product Or Service
Are you planning on launching a new product? Are you hoping to offer a new service sometime in the future? If so, you can promote these new features through video streaming. Streaming video has been used to promote a number of things. In many cases, video streaming is used to build hype. A company reveals a titbit of information about something that is coming, and then tells people that they can learn more by watching the video. People are curious by nature, and many will tune in for the big announcement.
They Give You Many New Ways To Engage With Your Customers
When you stream video content, you aren’t engaging in something on your own. You are participating in an activity with numerous potential customers. Anyone that wants to watch the stream can be a part of the experience. The more you interact with customers, the more invested they will feel. Studies have shown that customers that are engaged are a lot more likely to make a purchase than customers that aren’t.
Video Streaming Can Get You Noticed
If you’re still trying to build your business, then you are probably looking at various ways you can attract attention. Video streaming can be a wonderful way to get noticed. If you’re showcasing something interesting in your stream, then people may invite their friends to watch. In some cases, your stream may even get picked up by news sites. If you use platforms like Snapchat, Twitch, or YouTube to stream content to your customers, then you will be able to attract followers. If you’re new to the scene, then video streaming can help to put you on the map.
Customers Love Streaming Content
It’s clear that customers really enjoy streamed content, especially people that are part of a younger demographic. Streaming is steadily growing in popularity. It isn’t at all unusual for a well-promoted stream to have thousands of viewers or more. In the long run, doing things that appeal to your customers is always going to benefit you. If you start streaming content, then customers are going to be more interested in the products that you are offering. Your product launches won’t go unnoticed; they’ll get a lot of attention. Little by little, you will be able to work your towards success.
As you can see, video streaming offers a plethora of benefits to businesses. No matter what kind of business you are running, you should look into video streaming. Streaming can be very simple, and it can be done for free. It’s low risk, and it offers many different rewards.
If you have been promoting your own business online then you know that it can be tough to get off the ground. Though, sticking to your efforts, following through, being patient, and applying tried and true wisdom will benefit you. One area that is often overlooked but worth a major focus are long tail keywords.
Using Mobile As An Example
In the mobile landscape for instance, testing out an ad campaign involves starting out with a wide scope. Whatever audiences are most responsive to the campaign become the focus of future and ongoing advertising efforts.
Adapting This Idea For Long Keywords
Long tail keywords have a similar effect in that they help narrow down focus without having to spend one penny. First off, what is a long tail keyword? They are specific trains of 3 or 4 keywords that are significant to your product or brand. A potential customer may have already decided that they need a hot air popcorn maker.
If you sell old-style hot air poppers, then this long tail keyword tips you off to how your potential customers are looking for your products. See how specific that search is and how much it tells you about what the customer wants?
Imagine the information that they are seeking when they are typing that search into Google. Perhaps they have not yet settled on a brand of popcorn maker, or on the model. Yet, they are already convinced perhaps that they want an old-style hot air variety of popper. Your site might play up the sales points of your brand.
Is it the number one outlying popcorn maker on Amazon, for instance? What types of features do people look for in it? That is what you want to relate to because the customers that are using such specific phrases are the ready buyers. They want what you are selling and are willing buyers.
This is a great chance to make the case for your brand or the product line that you have in stock. It is the chance to offer up that killer deal or coupon that grabs them in and sets you apart from the competition. It makes your company the one to choose for the customer’s future purchases as well.
Why Not Use More General Terms?
If you were to back it up to try to get a bigger audience, you would be creating expenses and less relevant traffic to your site. You might have people who are searching on “appliance” or “stove” or “cooking device” and they would back off out of your site, thereby dinging your site’s credibility with the search engines. And, you would not make a sale, yet you would have potentially paid for a “bad hit” to your site.
Imagine even more so that there are different types of popcorn makers. Some are made to North American Electrical Standards and that is great as long as the product is purchased in North America. For people in Europe who are searching on the same hot air popper, the plug or converter will be of concern or interest as well.
It is important to note that while most people love the idea of selling on the Internet because at first they mistakenly believe it means there are billions of potential customers, it is an inaccurate notion. The idea is not to potentially reach all of these people.
It is important instead to think of it like a local HVAC professional. If someone needs HVAC, it is going to be at a geographic location that requires a professional service to come to them. Along the same lines, a popcorn popper that is made to fit in outlets in the United States should be likewise further geo-targeted to the U.S.
The idea is that it is alright to spend money on advertising, but it needs to be focused on the relevant audience. Long tail keywords are important to make an effort to reach the people who are looking to buy the products that you offer. Save money by buying advertising that is specific to the potential customers who are likely to buy from you.
Relevancy is vitally important because of the power of the long tail keywords. They make it known that people are looking to buy a specific product and are ready and prepared to make their purchases. This specificity is what makes the difference between effective campaigns and ineffective.
To review, people who are using more involved and complex long tail keywords are more likely to convert into your next customers. In turn, by catering to such keywords, your site rankings will improve, which makes your site more profitable and a magnet for future searches. It pays off to take into consideration the 3 or 4-word keyword searches to make a more profitable business.
The design of your internet store has remarkable influence on your sales. Your website is your portal to a huge number of new customers. Much like an actual shop, you want an attractive appearance to attract the attention of prospective shoppers. You must have your items arranged in such a way that will be easy for your customers to find what they are looking for. It is essential to supply a positive shopping experience to your customers so that they will be keen to return and recommend your site to their friends and family. You want to encourage return visits and having a great website certainly helps.
The first thing that your readers will see is the visual display and the design of your website must be pleasing to the eye. The focal point needs to capture their attention. Consider a location in the centre where you can highlight specials that will pique their interest so they will want to click through and find out more.
The different categories of products need to be well organized. An easy-to-use menu bar has to appear on every page so that your reader can get to any product classification easily no matter what page he is on. Easy navigation and clear labels in each area will help the reader find what he really wants without too much difficulty or frustration, there is nothing worse than clicking away trying to find a particular page or item and getting nowhere.
Great ecommerce website design needs to include high quality product images. These images have to show off the item properly, they must be clear enough to provide the viewer with enough detail to see what they are going to be buying. Your reader does not have the advantage of examining the item by touching and feeling it. So, the next best thing is a close visual examination. The individual must have the ability to zoom in on the details of an item image so he can examine the item to his satisfaction.
Each item ought to have an accurate description so that the consumer will know what he is buying. Information regarding size, colour and type are extremely important. If a consumer feels like he did not get exactly what you had described, he will not be happy and will not want to do business with you again.
The buying experience should be as easy as possible. All too often, a buyer abandons his shopping cart because the checkout process was too awkward. Do not fall into that trap, make the purchase process so easy that the customer can complete the checkout in as few clicks as possible.
Shoppers are really concerned about the security and personal privacy of their personal info, so make sure that your website is secure and provides a high level of protection regarding customer information. Your website should instil confidence so that customers are willing to use their credit or debit cards when making a purchase.
When you have a top notch ecommerce web site, you will see a growing number of individuals going to your internet site. If they like your store, they will return and refer their friends and family to you. That is how your company can gain a solid reputation and grow.
There are a variety of attributes that make a ‘great’ website and these ought to all combine to make the site a pleasing experience for the visitor. It is crucial that you do some research, think of exactly what you wish to attain from your website, who your competition is and exactly what the existing patterns are.
Among the most important factors that you have to consider is the function your site will serve. Having a clear idea regarding what you need your site to do is crucial and will assist you to come up with ideas for the design of your website. This will provide you with a working plan to give to your web designer and which will provide them with an idea of what you would like. It will establish the best ways to manage the website, ways to communicate your message to your target market, changing the content and ways to improve use.
The site should be simple to browse so that visitors are encouraged to spend time browsing. Visitors to the website must be able to get to where they want, find what they are looking for with speed and ease. So, the less number of clicks they need to make to get to where they want, the better. It is a popular fact that if a visitor cannot find exactly what they are searching for, they will leave and usually not return. Absolutely nothing irritates a visitor more than thinking they are going to be able to get what they need, then arriving at the site only to find that they can’t find what they are looking for. A lot of sites these days use a basic form of navigation that visitors have become familiar with. A lot of websites have a main menu which leads visitors to the remainder of the site. There will be links to other pages such as contact us, frequently asked questions, delivery information and such like. Other navigational aids consist of having a side bar containing links to other internal pages of the website.
Every visitor to your site is trying to find something, whether it is information, goods or services and how simple it is to access these things will determine how long they will stay on the site. Numerous companies are seeking to convert users from just being casual visitors to customers or, they are aiming to present information to visitors. As such, the site has to be well organised and be able to communicate what business’s message is or make it so easy to make a purchase that the visitor has a pleasant experience. The shopping cart and checkout need to be easy to access, there is no point in visitors putting items in their basket just to find that they cannot find the basket or the checkout. This has actually happened to me a few times, I have found goods I want to buy and then not been able to complete the checkout process. The result – no sale, I left and bought what I wanted somewhere else. Make no mistake, the public is unpredictable and impatient, they will not want to spend their time looking for items, going to shopping carts or the checkout. So, make the process as easy as possible.
There nothing more pleasing than finding what you are searching for on a well created and simple to navigate website, it makes the visitor want more of the very same and they will be most likely to return again and again.
If you run a business, then you need a website. Not only that, but once that site is up and running, you will want to use local search engine optimization techniques and methods to promote your business and raise your brand profile. There are many benefits of local SEO, and some of those benefits will be discussed below.
1. Target The Right People- Search engine optimization can help you get noticed in the search engines, but by the audience you are trying to target. For example, if your business is aimed at customers who live in a specific city or region or even country, then SEO can help your business get discovered by people in that city, region or country. When people in those specific areas go online to search for what your business offers, then there is a better chance that your business will show up in the search results, which means more visibility for you.
2. Become More Competitive- The marketplace is extremely competitive, and this is regardless of the industry you operate in, and you need to be as competitive as possible. One of the best ways to become competitive is by taking advantage of local search engine optimization. When you do local SEO the right way, then your business’s website may show up in the organic search results before your competitors’ websites, which means the chances are that people will see your website before they see your competitors’ sites. Plus, if your competitors are already using search engine optimization, then you may find it hard to beat them, and this is why you should be using local SEO too.
3. Increase Foot Traffic- When you run a brick-and-mortar business, foot traffic is important because the more foot traffic you have, the more sales you will likely make. When local search engine optimization is done the right way, then people in your area will know about you and they will eventually visit your business in person. It doesn’t matter if you run a restaurant, retail store, or offer a service, you need foot traffic to make money, and local SEO can help you increase traffic to your business’s location.
4. Increase Brand Awareness- As a business owner, you want your brand to be as visible and as well known as possible, and getting the word out about your business can be very hard to do. However, you can make this a lot easier with local SEO. Local SEO can help increase your brand’s awareness, and in the area your business operates in or where you are trying to target people. There are many SEO methods that can increase your brand’s awareness, and the more your brand is recognized, the more sales you will make and the more customers you will get.
Do you want to increase your brand’s awareness? Do you want to increase foot traffic and become more competitive, as well as target the audience you want to target? If you answered yes to all those questions, then you will want to hire a professional who provides local SEO services.
An online business website or ecommerce website is the most important tool to reach and sell to customers online. In today’s technological world, a website must not only look good and be effective, but also work well across all devices such as Smartphones, tablets and desktops. It is not a good or productive thing for an ecommerce owner to lose potential customers to competition because the website is not usable or accessible through a mobile device.
A responsive web design means that a website is implemented or designed in such a way it can adjust automatically to provide users optimized web experience. Adjustable ecommerce designs uses CSS3 media queries to ensure that the layout adapts to the screen size using fluid proportion based grids as well as flexible images. The page uses different CSS style rules automatically based on characteristics of the device the site is being displayed on. Flexible images are also sized automatically to make sure they fit the screen size.
With that in mind, the big question is; what is the importance or benefits of responsive web design for online business websites?
1. One Website Many Devices
The biggest benefit of responsive design is that online stores or ecommerce website can now provide a better user experience using one website across all devices. In other words, it gives your customers the ability to use your services or buy your products using any of the devices that they may have.
2. Easy To Manage
Theoretically, having a separate desktop and mobile website needs one to have separate marketing campaigns, information and banners, products and even catalogues. However, the benefit is that having one website that is flexible, it makes everything easier to an online business owner to manage the content. In other words, an online business owner will use the same content, images, marketing techniques and so on, on all platforms.
3. Marketing Techniques And ROI
According to research, it showed that 42% of all emails are opened using mobile devices. The same research showed that over 67% of all mobile holders find themselves checking their phones for massages, alerts or calls often; even when they know they do not have any text messages, missed calls or emails. Well, by looking at this statistics, it is clear that a majority of people prefer to use their phones a lot of the time.
The truth of the matter is, that marketing on different devices is quite difficult. However, with a responsive website, it makes things much easier. Because of this, it makes it easy to convert potential customers into paying customers through ROI. This is why you should invest in a specialist web design company to provide you with a top notch website.
4. Maximizing Brand Awareness
According to research, it showed that 60% of all phone users love to share what they have seen through their phone. In other words, with a great responsive website, you will give people the power to share and view contents through their mobile devices. Because of this, it creates a strong brand awareness campaign which increases not only revenues and traffic, but also your market share. Generally, this contributes to high conversion rate.
The web has had a significant impact on the business world and has actually enhanced economic growth exponentially. Numerous businesses who have real facilities have an online presence as well and by using the internet they have actually been able to enhance their brand awareness and expand their customer base. Ecommerce has actually changed a variety of business laws and has actually allowed some who were maybe losing ground in their physical store to push on online and flourish. It is relatively easy to establish and run an ecommerce site nevertheless, it is important that the site makes it simple for visitors to purchase goods or services due to the fact that if it is difficult, they will go shopping somewhere else.
When considering the design and layout of an ecommerce website, know that you should develop something that not only looks professional but that is also kind to the visitor. The website has to be a pleasure to see and to use, it needs to be plainly laid out so that visitors can discover what they are looking for with as few clicks as possible. It is a smart idea to be familiar with the type of customer you want to attract and try to create your site to appeal to them. Ensure that the shopping cart and checkout remain in plain sight because there is absolutely nothing more off-putting to the visitor than not being able to see what they have in their basket then go and pay for it.
Navigation must be simple, keep it basic so that visitors can discover their way around and get what they want. You can construct the most classy site ever but if visitors cannot find exactly what they desire, it will not bring you new consumers or success. Although it ought to be easy to navigate, do not treat your visitors like morons, this will make them leave too. Keep descriptions short and above all, they have to be accurate. Be open about prices and make sure that your shipping expenses are easy to discover. Include a Frequently Asked Question page and respond to all the fundamental concerns that are likely to come in. If your website looks straightforward and sincere, you are most likely to be trusted.
Another vital factor in an effective ecommerce website is customer support. If your business law can offer exceptional online client care, this will also help your online track record. Nobody should tolerate poor service and if you can make high quality customer service a focus point, this can have a big influence on potential consumers. If new customers think that they are going to be well taken care of, they will be most likely to make a purchase.
Constructing a successful ecommerce website is a bit like making a cake, there are a variety of key components and the rest is down to personal flair. The key points to keep in mind are: keep it simple, make it easy to find things, make it simple to pay and look after your customers. This will offer you the basis for an excellent ecommerce site.
Responsive design has become the new web standard. Many companies have accepted the challenge and have created specific design solutions (such as mobile only) or have attempted to address the issue cross-platform. In this article we look at several tips to help with your design process and make it more efficient.
- Planning: As always, planning is the number one priority. Once you solve your design challenges on paper, you are ready to build your site(s).
- Make Use of Prototyping Software:
- One such program is Adobe Edge Reflow, which allows you to make use of media queries, set breakpoints within the program and design your layouts to fit desktop, tablet and mobile. You can then copy the CSS into another program such as Adobe Dreamweaver or other HTML editor to further refine your design.
- Consider a Mobile First Strategy: This is where you build the mobile site first, then scale up and build the tablet and desktop designs. One of the major concerns for all three is the logo and/or text. If the text is easy to read on the mobile device then you shouldn’t have any issues with the tablet or desktop.
- Beware of Navigation: If your site has only 2-3 navigational menus, you could include those in a simple menu on the screen. If there are more menu elements, you might want to consider creating a single icon that opens into a drop down menu of additional menu items. Another option is to make use of an icon menu style as one would see with a GoMobi site.
- Build the Look and Feel of Your Site(s) First: Some companies, like Jiffy Software, build the entire layout of the interface first, before doing any coding. This ensures they have the look and feel the client wants before they do any coding. When building a layout for a mobile site, one very important consideration is making the buttons large enough for a fingertip. Another consideration is keeping the design both simple, yet functional. Many designers tend to add too much to a mobile interface, which can cause design and usability problems. When in doubt, keep it simple.
- Be Prepared to Use Many Software Programs: For many users, using a template with WordPress will be enough but if you want to build a complex design, you might have to use custom programs and you might have to code each site individually.
As an entrepreneur, we understand that you are swamped with advertisements from companies assuring that you need this new thing for your company and without it you will be left behind. Usually when you get an email or letter like that or see an advertisement like that, it is trash and just a tactic to get your cash. We would like to offer you some solid information that you can use to make up your own mind. In this short article, we will reveal to you how a responsive website can attract more visitors which will help you to obtain more sales. You do not need to take our word for it however, after reading this post please use your very own intelligence to see if this makes good sense to you.
A responsive website is one that can modify its appearance, screen and measurements based upon what type of gadget is accessing the site. Exactly what this suggests is that if someone is using an iPhone with a 5 inch screen, then the mobile variation of the site will be shown to that person. It also indicates that when that very same person uses their PC with a 15 inch screen, it provides them with an adaptation of your website that is the perfect fit for their screen. With more and more individuals utilizing mobile phones and other types of computers with screen sizes that are all very different, your site should be able to show material that can be easily seen on any screen regardless of size. This is what we call a responsive site, one that is responsive to the device that is accessing it so that the user has a good experience. We imagine that you have actually viewed websites on your phone or tablet that look dreadful because they do not fit the measurements of your phone’s small screen. As a business when this happens you lose those visitors, they leave your website and go to someone else’s site, possibly a competitor and invest their cash with them.
It is more than just having a mobile version of the site, which is by the way essential, however more about effortlessly having a site that perfectly shows your material. Have you discovered how most mobile versions of sites all look the same and aren’t that great? We want to avoid that and you don’t want that kind of mobile design, instead you want a rich experience for all users and you do not want your mobile audiences to lose out or have an inferior version of your site. A responsive site resolves this issue.
Our team believes that it is extremely important since over 70 % of individuals utilize their phone or tablet to access the web. With people constantly on the go, they are most likely to use their mobile phones to access the web and to browse your site than wait to get the home of utilize their computer with a larger screen. You need to give these individuals an excellent experience. You do not want them going off somewhere else because they can’t see your site properly.
Ideally, this post will enable you identify if a responsive website is going to be good for your business. It is our viewpoint that most sites should be responsive due to the fact that it gives everyone the ability to see what’s on your website which could lead to them becoming valued customers.
Responsive web design is defined as an approach to designing websites that remain constant across different devices used. Using responsive design is something you should consider if you are looking to improve your customer’s online experience. Whether you are building a website for your business or looking to improve an existing one, here are 10 ways in which responsive web design is critical to your customer experience:
Responsive Design Promotes Consistency
Responsive design helps you maintain a consistent look and feel for your website. This consistency means no matter what type of device used to access your content, a customer will become familiar with the same style and format no matter if they use their laptop or a mobile device to do so.
Responsive Design Creates Customer Loyalty
A consistent design is one that also promotes loyalty from your customers. Customers do not have to adapt to different designs or have to determine where to go to find information that they may come to rely on one device when using a different device. Your customers, through responsive web design, reward your consistency with more views and interactions.
Responsive Design Reduces Confusion
Responsive design is consistent design, meaning your customers are not searching for favorite links or spending time looking for the information they want when changing devices.
Responsive Design Maximizes Your Customer’s Web Experience
The overall web experience for your customers is improved through responsive design. “This is critical to you if you want to retain web users as well as piggyback off their positive experience in order to expand your customer base,” says Nick Anderson of DailyHosting.net.
Responsive Design Leads to Greater Sales Conversions
Consistency through responsive design also breeds familiarity with your customers using your website across devices. This familiarity makes it easier to convert sales, as your users are not limited to only making purchase decisions when using one type of device.
Sending out text messages is a great way to stay in touch with business associates or to run an advertising campaign. However, manually entering phone numbers and sending the messages one at a time can take an eternity. That is where a bulk SMS service provider can help.
These companies allow you to send text messages to multiple contacts at once, making it fast and easy to get your messages out. Here are just a few of the things that you should look for if you are considering using one of these services:
1. It should be easy to upload the phone numbers. Most good bulk providers will allow you to upload a text file or spreadsheet with the numbers on it. That makes it much faster that having to enter the numbers one at a time. Make sure that whichever service you choose offers some kind of bulk upload option to speed up the process as much as possible.
2. Choose a service that sorts and validates the numbers for you. Sending out multiple messages to the same number or sending messages to numbers that are no longer in service doesn’t do your business any good. Because of that, you should look for a company that will analyze your list to remove duplicates and validate the phone numbers before your messages go out. The last thing you want is to bombard someone on your list with multiple messages simply because their number had gotten entered in your system more than once.
3. You may want to look for a service provider that offers scheduling options for your messages. That way you can choose what time of day you want your messages to go out. You can also schedule follow-up messages to be sent out in the future, making it easy to manage ongoing SMS campaigns. You can do all of the work upfront and then the system will take care of the rest for you.
4. Look for a company that takes security seriously. Anytime you are dealing with sensitive data such as mobile phone numbers, you need to make sure that the company handling the data is well-equipped to protect it. You definitely don’t want the phone numbers of your clients or associates getting leaked to a telemarketer or scammer.
5. Choose a service provider that fits within your price range. Most companies charge based on the number of messages that you send. However, before you agree to work with a company it is important to make sure that you understand their billing structure and that you know exactly how much you will be charged. You don’t want any unexpected surprises when you get your bill.
These tips should help you find the best bulk SMS provider for your business. By choosing a company that makes it easy to upload phone numbers, that validates your data and that allows you to schedule future messages, you can make sending out text messages as quick and easy as possible.
It would appear that the world revolves around the internet and for many, they would be a bit lost without it. It has not been around for very long and has gone through many changes and developments since its inception and it really is quite amazing how we all just take it for granted. So where did it all begin? During the 1950s computers were in their infancy and were developed so that they could link with another in a different location, another room in those days. In the early stages of this linking, it worked a little bit like a telephone in that information could be sent from one computer to another. This continued until the late 1960s where experiments were run and packet switching was attempted. The packet switching was then passed through a shared network of computers. What you need to remember is that back then, the information in the packets was very basic, nothing like we have today.
In 1959 the Soviet Union launched the first man made satellite into space which shocked the US as the cold war was at its peak and each country was trying to out-advance its rival. This led to the development of the Advanced Research Projects Agency or ARPA which was created to find new technologies to give the United States an advantage. ARPA created a computer network which was known as ARPANET and it was not until 1969 that Robert Taylor initiated a collaboration with Larry Roberts from MIT to create a network between computers located in UCLA and the Stanford Research Institute on the 29th of October 1969. From there, the network grew and more computers located in universities across the USA were linked to the network. About the same time, NASA instigated their own network which had great success and who were also responsible for the TCP/IP which was able to connect scientists from around the globe. There were around 20,000 scientists from all over the world connected by 1989 and these networks were used to send simple messages to other computers. The European Organisation for Nuclear Research or CERN, went further and Englishman Tim Berners-Lee developed the network further and the internet was born in 1989.
In the early days of the internet, it was all very basic as were the computers, certainly by the standards we have today and all you could do was send simple binary messages. In France in 1991, CERN built the first website and this contained information relating to a project known as the ‘world wide web’. There was also limited information on things such as how to use a web browser. Within 5 years, advancements in personal computers and the development of the internet meant that the public were able to make use of the new technology and using dial up connections, get online. Since then both personal computers and the internet have advanced exponentially with billions of people having access at the click of a button or a mouse. Further advancements in technology mean that even away from home, we have access to the internet via our Smartphones, tablets and PDAs. Even the newest Smart TVs have internet access. Quite amazing that much of this started when the Russians launched Sputnik.
The Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities. The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location. The Internet represents one of the most successful examples of the benefits of sustained investment and commitment to research and development of information infrastructure. Beginning with the early research in packet switching, the government, industry and academia have been partners in evolving and deploying this exciting new technology. Today, terms like “email@example.com” and “http://www.acm.org” trip lightly off the tongue of the random person on the street. 1
This is intended to be a brief, necessarily cursory and incomplete history. Much material currently exists about the Internet, covering history, technology, and usage. A trip to almost any bookstore will find shelves of material written about the Internet. 2
In this paper,3 several of us involved in the development and evolution of the Internet share our views of its origins and history. This history revolves around four distinct aspects. There is the technological evolution that began with early research on packet switching and the ARPANET (and related technologies), and where current research continues to expand the horizons of the infrastructure along several dimensions, such as scale, performance, and higher-level functionality. There is the operations and management aspect of a global and complex operational infrastructure. There is the social aspect, which resulted in a broad community of Internauts working together to create and evolve the technology. And there is the commercialization aspect, resulting in an extremely effective transition of research results into a broadly deployed and available information infrastructure.
The Internet today is a widespread information infrastructure, the initial prototype of what is often called the National (or Global or Galactic) Information Infrastructure. Its history is complex and involves many aspects – technological, organizational, and community. And its influence reaches not only to the technical fields of computer communications but throughout society as we move toward increasing use of online tools to accomplish electronic commerce, information acquisition, and community operations.
Origins of the Internet
The first recorded description of the social interactions that could be enabled through networking was a series of memos written by J.C.R. Licklider of MIT in August 1962 discussing his “Galactic Network” concept. He envisioned a globally interconnected set of computers through which everyone could quickly access data and programs from any site. In spirit, the concept was very much like the Internet of today. Licklider was the first head of the computer research program at DARPA,4 starting in October 1962. While at DARPA he convinced his successors at DARPA, Ivan Sutherland, Bob Taylor, and MIT researcher Lawrence G. Roberts, of the importance of this networking concept.
Leonard Kleinrock at MIT published the first paper on packet switching theory in July 1961 and the first book on the subject in 1964. Kleinrock convinced Roberts of the theoretical feasibility of communications using packets rather than circuits, which was a major step along the path towards computer networking. The other key step was to make the computers talk together. To explore this, in 1965 working with Thomas Merrill, Roberts connected the TX-2 computer in Mass. to the Q-32 in California with a low speed dial-up telephone line creating the first (however small) wide-area computer network ever built. The result of this experiment was the realization that the time-shared computers could work well together, running programs and retrieving data as necessary on the remote machine, but that the circuit switched telephone system was totally inadequate for the job. Kleinrock’s conviction of the need for packet switching was confirmed.
In late 1966 Roberts went to DARPA to develop the computer network concept and quickly put together his plan for the “ARPANET”, publishing it in 1967. At the conference where he presented the paper, there was also a paper on a packet network concept from the UK by Donald Davies and Roger Scantlebury of NPL. Scantlebury told Roberts about the NPL work as well as that of Paul Baran and others at RAND. The RAND group had written a paper on packet switching networks for secure voice in the military in 1964. It happened that the work at MIT (1961-1967), at RAND (1962-1965), and at NPL (1964-1967) had all proceeded in parallel without any of the researchers knowing about the other work. The word “packet” was adopted from the work at NPL and the proposed line speed to be used in the ARPANET design was upgraded from 2.4 kbps to 50 kbps. 5
As a developer applying for planning permission, it is important that you have maps or a map of the location you are planning to develop that is correct and accurate. This is essential in ensuring that you fully understand the boundaries and space you have to work with even as you apply for permission. With so many map makers in Britain, finding a map you can rely on can be hard. As such, it is essential that you get your map from a reliable map maker.
Ordnance Survey is Britain’s national mapping agency and is one of the largest producer of maps
in the world. The government-owned company is mainly responsible for the creation of maps of the country and ensuring that they are updated and accurate. At the same time, Ordnance Survey is a digital business that offers its content to companies, individuals and to governments, helping them be more effective when planning.
As a company that has been in the mapping business for a very long time now, you can trust in the fact that Ordnance Survey maps are some of the best and most reliable you will find out there. With one of the largest map databases in the world, Ordnance Survey has got maps of all most every square inch of Britain. That is why getting or using their map is the best thing to do as a person applying for planning permission.
There are benefits that come with the use of Ordnance Survey maps. To make you better understand why using the agency’s maps is the best thing you could do, this article will be looking at/discussing some of these benefits.
Ok, the truth of the matter is that there is no map that will be 100% accurate and it is therefore advisable that you consider some misgivings when it comes to using maps to bring things to scale. Despite that, Ordnance Survey maps are acclaimed the world over for their accuracy and attention to detail. Now the good thing is that their maps can be found in different accuracy standards including absolute accuracy and relative accuracy. At the same time, you can get maps that show the currency of the location (showing all things that have been built and excluding things that have been destroyed).
Now if you are looking for maps that have put a lot of attention on detail, then Ordnance Survey maps are what you need to go. Each map has line features and these features are usually what is used to interpret the map according to context and to bring it to scale. As Ordnance Survey is a fully dedicated mapping agency/company it strives to ensure that all its maps are clear and accurate for easy interpretation. This therefore means that the margin for error when it comes to scale is much lower than that you will find on most maps from other mapping agencies.
Ordnance Survey holds one of the most diverse map collections in Britain; especially when it comes to scale referencing. The agencies maps can be found as either large scale, which are more detailed, or as small scale. Its large scale maps comprises of maps that are at 6 inches to one mile or more (that is 1:10,560) and the small scale maps are those that stand at fewer than 6 inches to the mile. With so many options, planners and surveyors have more to work with when studying areas to be remapped or developed.
One of the easiest ways to identify pieces and parcels of land is by using field numbers. Ordnance Survey has the most complete field numbers database in the country. As these field number are derived from Ordnance Survey requirements to measure the area of every parish, borough, ward, county and district in England and their equivalents in Scotland and Wales, finding a piece of land on a map is fast and effective. Field numbers were initially only published on 1:2500 scale maps which were dropped in 1990; the good thing however is that Ordnance Survey holds most of these maps in standard form and can present you with one if you make a formal request.
Ordnance Survey digitized its mapping and therefore is in possession of one of the most comprehensive digital maps databases in the world. The agency/company provides users (businesses, developers, governments) with a large variety of digital mapping products that they can work with. Most of these products come in the form of computer-based software that can be viewed through either optical media or via the internet.
OS maps can be downloaded via FTP or may be accessed via a web browser on demand. Some of the products they have to offer include the OS MasterMap, OS VectorMap Local, OS Landplan, Meridian 2, Strategi, OS Street View, etcetera. With the digital option, accessing and using different maps is now easier and more convenient than ever. At the same time, Ordnance Survey has been developing Mobile Phone App that are making it even easier to access maps on the go on your handheld devices.
With Ordnance Survey maps by your side, getting all the geographical data you need as a surveyor or developer planning to develop piece of land. As such, it is essential that you take time to find the maps that represent your region or the area you are planning on developing from Ordnance Survey. By becoming a member or approaching Ordnance Survey you have access to high-quality professional maps that you can share with other people. At the same time, you can engage with the public sector community sharing your ideas, best practices and values. For the best mapping solutions, Ordnance Survey maps are what you need.
Not so long ago, it was possible for a business not to need a website in order to either make money or promote themselves. It had been more than adequate to make use of magazine advertisements, or even a television or radio ad campaign. If these methods weren’t used, they might print and distribute flyers and business cards in lots of different places, and therefore this would often be good enough to have the business they wanted. Unfortunately, those times have come and gone so it is now the norm for virtually every business to have a website even if it is just for information.
But that’s not the sole thing that’s changed as time passed. As already stated, the website may just be an information portal for the business so that clients and prospective customers can find out more about the goods and/or services offered. With this in mind, you might have got someone in-house to design simple website that provided your company’s mission statement and a few links to get in contact with sales people, and that might just have been enough. You might also have designed a new company logo for your website.
But those times, too, are long gone. Currently, it’s simply not enough just to have a website, you really do need to have a site that can be viewed from multiple devices and platforms. It needs to load quickly and be easy to use because nobody will bother with a site that seems to take forever to load and then prove difficult to navigate around.
A properly designed website is more than merely making sure you may have every piece of information concerning your company readily available. It goes without saying that this is very important however, it is navigation that is going to be a deciding factor as to whether visitors remain on your site or not. You should never make your potential customers search too much for the specifics of your company or even your products. Should they difficulties performing a search, they will not stay and will go elsewhere to find what they are looking for. So ensuring your navigation is straightforward is absolutely key when designing your website.
But that’s not really the only a part of a well designed website. In order to guarantee your site is well designed, it must also have an interesting, but professional appearance. This can be one of the most difficult parts to get right, as aesthetic tastes will almost always differ. This is especially so online, where aesthetic tastes of your casual web surfer may change from day to day.
On account of that particular fact, it’s always prudent to hire an experienced professional website designer. They’re going to have the skills and experiences that will help them provide you with the sort of website that will reflect your business in the best possible light.
Nevertheless the look isn’t the only component of a website that’s important. In addition to looking great as well as being easy to search, you need to make sure that your internet site is user friendly. A website isn’t just for information, it should be able to increase business turnover and get plenty of return customers. Thus, an excellent website should also include product demonstrations, perhaps in the form of ‘how to’ videos.
You might consider offering free samples to customers, however, this isn’t going to be either possible or practical for many businesses. If it is possible, it can be a good way of gaining interest in what you are offering particularly if your prices are similar to those of your competitors. If you do go down this route, you do need to set some rules so that you are not left out of pocket, limit samples to one per address so that you do not get hit with multiple requests from the same address.
It is important to obtain customer information and also feedback. In fact, feedback is now even more important than ever as those looking for particular products will often read reviews regarding those items before they choose to purchase. Using social media can be helpful with customer service issues however, you do need to pay attention to what is being written so that you can reply promptly whether what has been posted is good or bad. Potential customers are more likely to buy from a company that has positive feedback and is seen to tackle customer service issues quickly.
Nowadays, the basic fact is that a prominent online presence is necessary to have a successful business and having a fully functional, responsive website is key. It is no longer enough just to cobble together a little website that has a bit of text and a few pictures on it. Your site is your shop window and is often the first contact a customer will have with your business, so you need to provide a site that really reflects your company and shows it off in a good light. It is the job of your website to attract customers to your business and in order to do this, it needs to be top notch with unique content that is both interesting and informative for visitors to read.
It won’t be wrong to say that Internet has literally changed the world. Today, everyone has access to a lot of useful information thanks to Internet and therefore, many devices are increasingly being connected to Internet.
Our television sets are no exception and many manufacturers have started shipping Internet ready TVs. In fact, many experts estimate that one won’t be able to find a TV without Internet connectivity in the next few years. It has a number of benefits and here are few of those benefits.
No Need for Extra Devices
One of the biggest advantages of Internet TV is that everything needed to access Internet is already there in the device. It means that users do not need any kind of external devices to connect to the Internet and access the web-based content on their Internet TV.
It becomes important when a person wants to watch high definition content without needing a separate Blu-ray player or similar system. Users can directly play high-definition content on their Internet enabled TV and eliminate the need of external devices. It also means that users do not need to invest in extra cables and other things that mess up the whole setup.
Access to Streaming Media
Without Internet connectivity, users cannot stream videos on their big screen TVs. However, there are a lot of existing and emerging video streaming services that offer a lot of interesting content. This is especially true of Netflix, Hulu and other services such as Amazon’s streaming service that offers their shows only on Internet.
It means that particular content can only be watched on Internet ready TV. It also means that users can stream videos of their favorite YouTube stars directly on their Internet ready TVs.
Access to Social Media
It won’t be wrong to say that social media has become part of the life for many people. There are many Internet ready TVs that come with pre-installed social media applications that allow users to update their statuses or access information on the social media websites through their TV sets. Also, users can easily watch the content on social media websites by streaming it to their big screen HDTV.
There are a number of models available in the market that allow users to browse Internet with the help of wireless mouse and keyboard on their big-screen TV. These are usually connected to the TV through Bluetooth. Also, there are TVs that come with remote controls with a full keyboard. These remote controls are connected to the TV with Bluetooth.
Cord cutting has become a new buzzword online. In fact, one of the most popular TV services, HBO, has recently started its own standalone streaming service. It means that people can subscribe to its online streaming service without the need for cable subscription.
There are a lot of people who do not have cable service. The number of such people is rising at a blistering rate. All of these people are able to watch their favorite content with the help of Internet. However, Internet ready TV allows them to stream their favorite content directly to their TV with the help of Internet.
In other words, Internet ready TV allows people to save a lot of money by cutting down their cable bill.
Access to Massive Online Content
One of the biggest advantages of Internet ready TVs is that they provide access to massive library of content that is streamed online. For instance, a number of old shows are available for streaming online. However, these shows are no longer shown by the TV channels as they either do not have the rights or do not care about the viewers. Internet ready TV allows the user to watch their favorite shows on big-screen TV through their favorite website.
Internet enabled TVs also offers a lot of flexibility in terms of watching content at any time. Users are not dependent on the broadcast timings of their favorite shows. They can program their TVs to store their favorite show and watch that content at any time they want.
It is true that there are similar devices available for normal TVs but in case of Internet TV everything is right there inside the TV and there is no need for any external devices.
Watch Worldwide Content
One of the biggest benefits of Internet is that it is not restricted to a particular geographical area. It also means that Internet TV provides users access to content from the whole wide world. These days, almost all of the TV channels stream their content on their website. Internet TV allows users to watch the content from anywhere in the world on their TV.
There was a time when Internet TV used to be a thing of the future. However, it has now become a reality and the good news is that it is not too costly. There are lot of manufactures who have introduced a number of models with Internet connectivity at a decent price and finally, everybody can get their hands on an Internet enabled TV.
For any business, regardless of how large or small it is, a website is not just an address on the world wide web. It is a vehicle to promote not only the products or services offered, but the business brand. On occasion, a business owner might think that a competitor’s site looks much better than theirs whether it is the colour scheme, the navigation or the content. A well planned and laid out website has the ability to really propel a business into prominence. Whereas a website that is not quite so well laid out is likely to turn potential clients away.
Every business needs to have its own objectives and rules of operation which means that no two websites can ever be the same. And if you think about it, if all websites were the same, it would be a very dull world indeed. One of the best ways of standing out from the crowd, is to engage a firm who will offer custom web development services. This will allow you to have your site designed and set up according your business’s objectives.
With the way web technology is advancing, web designers and developers are able to do so much more with the websites they are involved with. There are different versions of HTML which give many opportunities to develop and create very high class websites. It also allows the website to support multimedia content without the need for other applications.
Another benefit of getting a customized solution, is that it allows the business to accentuate their unique image to their targeted audience. A clever web designer will be able to work a concept that has the parameters to allow for customised web development. A business owner who has an idea of what image they wish to project should be able to give their input and have it incorporated. When you are looking for bespoke website design, make sure you contact firms who encourage and welcome their clients ideas, particularly if you have your own ideas and want to be involved in the process. Such companies will actively focus on their clients requirements, the image they wish to project, the services they wish to promote and ensure that the right audiences are targeted. This will lead to increased traffic leading to more conversions and this makes these sites easier to market.
Much depends upon the type of website you have or wish to have and it is vital that you choose a web design and development firm that is expert in that type of site. For instance, an ecommerce site will require a different type of design than a site that offers information or services. Look at their client list and view their work so that you can see what their specialty is. It is so important that your website stands out and sets you up as a serious contender. After all, it is all about keeping one step ahead of the competition.
Having a well designed website makes marketing so much easier, if the site is carefully constructed and is well written with unique content that is grammatically correct, it will be more straightforward to plan a marketing strategy and get noticed for all the right reasons by the search engines. A poorly designed site that does not have quality content will never fly, it will always be ignored by the search engines and will never give any return on money spent on marketing. So, plan and build your website carefully so that you have the best opportunity for making a success story of your business.
Technology has actually made it possible for businesses to share videos with their clients and colleagues. In the past, the only method for a company to share a video over the web is by supplying a url for the video. The audience needs to click on the link in order download the video initially, then open up the video player to play it. The primary issue with that technique was that the video took so long to download which lead to clients quitting and not returning. Co-workers become impatient whilst awaiting the video download because they feel it is a waste of time. Then along came on demand video streaming which allows a video to begin playing when the audience clicks on the player. That was a excellent start, and the innovation just gets better. Now, lots of businesses are making use of video streaming.
How does utilizing that help your business? There are numerous scenarios when video sharing in this manner works. Video advertising can be very efficient if it is carried out effectively. Suppose you have a important item video that can really display your product with presentations. Clients will find your video useful because it reveals them exactly how your item can be made use of. The contemporary video on demand technology even enables interactivity so that if the consumer opts to purchase best then and there, they can click and be directed to a item page where they can buy.
The services that provide on demand video support shops you videos and will certainly stream them over high carrying out networks so that your video will run smoothly, without the issue of stalling on the Internet. The service offers you flexible bandwidth and storage which is based upon your needs.
Numerous services have special players that you can tailor with your branding so that your viewers will certainly see your videos next to your brand name. The reinforces your brand name strength without diluting it in any way. The video player can be tailored to harmonize the design of your website so that it will look seamless and beautiful. You have the options of transmitting the video subtitles in various languages in order make your video available to individuals all over the world.
Not just does on need video streaming for company useful for reaching out to clients, it is likewise important in internal business operations. For companies that have a sales force around the globe, it is a difficulty to include them in business communications and events. Annual company meetings typically consist of vital details that everybody need to learn about, even workers offsite. To make the meeting accessible, a business will often tape-record the meeting’s discussions and make it into a video that other audiences can view whenever they desire. This is where on demand video streaming for companies can be found in. The video can be posted on a business web page. When the audience clicks on the player, he can begin enjoying the business video and take part in the conference.
It is important to ensure that your video can play on a range of gadgets. Numerous people are making use of tablets and cellular phone on the go to conduct company. Your video should be able to be used popular cell phones to enable viewers to view your video on the go. The video should be encoding in various methods so that your audience will have the ideal watching experience no matter the speed of their connection.
Occasionally you may just want specific internal company videos to be offered to choose individuals in your business. If your video has to be safe and secure, your site will have to be in a safe HTTPS area. Visitors can gain access by through a portal which requires a login to pass. Any embedding code will certainly likewise be in the HTTPS area.
You can make use of on need video streaming for training functions. Training videos can be accessed by your employees at any time. For instance, your regional sales employees might not get a opportunity to come to the business office to obtain training. However, you can design a major of videos that cover the same training materials. The staff members from local workplaces can click and see these videos at their convenience. That will save your company the expense from flying them out to the business workplaces just for training.
There are on need video streaming services that are very easy to use. It is simple to upgrade a video whenever you such as. You can check your video account to see how many individuals have viewed it.
A video typically needs the work and input from multiple people. Everyone is responsible for a specific part of the video. In your video account, you can appoint various parts of the video to various individuals, so everyone just has access to edit his specific piece. This avoids confusion in responsibility of keeping the video.
There are numerous handy uses for on demand video streaming for companies. Find a respectable company that can get your begun. Discover one that is easy to use, yet durable enough for all of your business requirements. With reliable execution, you will certainly see an uptick in your web traffic and enhanced results.
After seeing the rising popularity of YouTube and the recent explosion of Instagram, there should be no doubt that video is a very popular way of adding great content on the web. Furthermore, videos don’t have to be that long or even sophisticated in order to be effective. They just need to interest, engage, or inform viewers enough to get them watched and shared.
Uses Of On-Demand Streaming Video to Boost Websites
There are so many ways to use streaming video to boost a site that it is hard to know where to begin describing these advantages. But let’s start with social media.
Consider some statistics about social media and video:
* YouTube is the 2nd most searched site on the Internet, only behind Google.
* Instagram, a popular graphic- and video-sharing site, has been booming in the last several months.
* Even on traditional social networks, such as Twitter or LinkedIn or Facebook, graphics still help draw attention better than just text used alone.
Is Video Good For Search Engine Ranking?
Most webmasters would love to use social networking to help draw more visitors, and steaming videos do actually provide a solution. People are very visual and it is often easier for them to grasp the message of a video over plain words on a page.
However, webmasters also wondered if videos did any good with search engines. Even though attention on social media is great, there is nothing like the traffic that comes from great ranking on major search engines. Here’s some good news about Google rankings and videos. Since Google owns YouTube, they are very likely to rank videos that are listed there very well.
Of course, ranking well for a search word on YouTube is a great first step. But once this has been done, sites are almost guaranteed good rankings on Google for their videos.
There’s another factor to streaming video. They tend to engage users when they are posted on your website. One of the factors that Google measures is how long people stay on a website. If uploading streaming video to a site can increase the time that users stay engaged, it is likely to be a positive factor that can increase search engine rankings even further.
The Main Reason Video Helps Websites
Of course, the main reason to add videos is because they provide a good medium for you to get your message across. This is true if your website is meant to sell products or services, convince visitors on the merits of an idea, or simply to entertain them. While website videos don’t have to be of the type that earn awards, they should look professional enough for your audience.
The main concern that most website owners express is that they have no idea how to create videos. It is actually very easy given current software. However, if you are like many business owners, you would probably prefer to hire somebody else to do the job. If you are not familiar with video software, and don’t have time to devote to learning, this might be a good idea anyway.
In some cases, if your website is on a light topic, having an amateur-looking video is probably fine. However, if you want to attract potential clients to say, a business accountancy firm, it is probably a good idea to make sure you get a professional video made.
If so, you will have some choices to make. If you want to appear in your own streaming video, you might need to get a local producer. However, you may also choose to have somebody else deliver your video, or you can even make it graphic-based or animated.
If so, you can hire a video production company online. In some cases, they can use your ideas to do everything from writing the video script to polishing off the final movie. Some companies will even help you upload the video on your own website and lots of social networking sites.
Boost Your Website With On-Demand Streaming Videos
Inform visitors with your message or simply entertain them with good streaming videos. In any case, if you do include videos as part of your content strategy, you are likely to have a lot more visitors who will share your link with their friends.
When it comes to SEO, the content you release is key to whether it is going to be successful or not. For a considerable time, we have been told that only the highest quality content should be used on your website or blog. And yes, this has been proven to be correct many times, every time Google releases an update on one of its menagerie, sites with lesser quality content, poor quality or irrelevant links and overuse of keywords are all punished. It is not about the quantity you publish, it is about the quality, whatever you write, it must be good. It must also be relevant to your niche and if possible, provide useful information that will be beneficial to the reader.
Writing about something you are both knowledgable and passionate about will show in the content you produce, it will show an enthusiasm that can be transfered to the reader. Imagine how inspiring it is reading about or talking to someone who is enthusiastic and knowledgable about their subject, it very often gives you a new level of energy that makes you keen to learn more about the subject or have a go yourself. Use this to create your own articles so that they become inspiring for others, this will lead to an increase in visitors which in turn could lead to a rise in business. And that is what it is all for, what it is all about, increasing your company’s online profile, getting your brand out there.
Content is the new SEO. We said it, numerous other top sources (like Huffington Post and Neil Patel of Quick Sprout) have said it, and now Rand Fishkin of Moz is talking about it in his latest video.
Just how far does this go? How is search engine optimization (SEO) and content invested so much in each other?
Think about it, in very simple terms. When you search on Google, great content pops up: it can be pages, blogs, landing pages, and websites. When you click, you’re either ready to: a) read something or b) watch a video. And by reading something, I mean anything, from a brief synopsis on the movie you’re looking up for a Friday night date to an article on toenail fungus or pet hair care. In essence, content is SEO (search engine optimization = your content ranking in the SERPS).
What Rand Said: Is It Possible to Have Good SEO Simply by Having Great Content?
In short, his answer was yes. He talked about something very pivotal, too: intelligent, non-manipulative ways of earning links. This is a brilliant concept. An easy way to not be manipulative is when you blog and keep up on reading your industry or competitors blogs. You leave a comment because you were interested and had something to share on the topic, which is close to your heart. You might even link to a blog that’s related that you want to show them. They might be interested to go see what you talked about because they know what you’re talking about, and it makes sense to them. Think of it like a real world conversation. It really doesn’t get much harder than that!
Using content to drive SEO is something that has been the focus of several blogs I’ve written for the past few months. I think content is one of the most vital parts of any website, and it will drive more traffic and SEO results.
However, the formula discussed by Rand isn’t something everyone can do just yet. He points out that people need to work on some link building for a bit, but it is still important to attempt driving SEO with your content. Simply follow what is mentioned above to start building links through easy, conversational ways, but know that it will take time and patience. Eventually, you can get to the point where you do not have to focus too hard on links.
While he does say this isn’t for everyone right now, this doesn’t mean that you shouldn’t focus on more content driven SEO results. In fact, now is the perfect time to start this and work your way to being able to rank based solely off your content and communications with those in your industry. You’ll be pleasantly surprised by how well it can start working for you, just remember, be patient! You never know when your strategy will randomly turn viral, but it doesn’t always happen right when you want it to.
How Can You Focus On Great Content?
Focusing on good content instead of linking building to get great SEO results seems a little daunting. Link building does bring in some great traffic not to mention boosting you up the search engine results page. Yet, as I said earlier, Rand does say that content can help boost your SEO results. How can you do this? I am going to take a quick look at this and give you a few handy tips to help you get more from your content and help your SEO rankings.
- Research Your Chosen Topic. One of the best ways to have content help your SEO is to research your chosen topic well. You don’t want to write something off the top of your head. Research can help you craft an excellent piece of content that drives more traffic, as well as boosting SEO. You can do exactly what anyone else does, enter your search terms into Google and find great articles that help give you more in-depth information on your topic.
- Write Naturally, Without Focusing Too Much On Keyword Usage. When you are writing content to drive your SEO, you should consider not using too many keywords, or at least not focusing on them. This can help you write a natural-sounding and flowing piece that readers will enjoy while also helping with SEO. A great way to write natural-sounding content is to write about something you have a passion for. This can be compelling for your readers, and help bring people back again and again to read your other blog posts.
Writing naturally also helps you with the SERPs because Google wants content that is written professionally. When you write naturally, you are more likely to have excellent and professional sounding content that Google will love. If you are afraid you aren’t going to be too great at writing naturally, you can always hire copywriters who are skilled in natural content creation.
Social network marketing is certainly an effective advertising tool. This method has actually proven its effectiveness for a considerable time. Social media marketing has actually been an excellent advertising device even under the worst of economic conditions. Today social networks are said to be ” the very best way to spread great news under the worst conditions.” From getting visitors connected to your site to attaining worldwide exposure for your company, this type of marketing has the ability to promote most types of business. Like other advertising techniques, it requires appropriate planning and proper execution of the plan. This advertising strategy without appropriate planning and execution will be a total waste of time and could in fact destroy your company too.
Social bookmarking of your site to the popular social media networks like dig and stumble upon is a fantastic method of boosting the traffic flow. Many individuals do make a mistake by over-doing social bookmarking with a single user account, which will result in the bookmarks getting flagged as spam. Disregarding this word of caution and continuing along this route will eventually end up with your IP address being blocked. Hence you will not have the ability to make use of this technique from that IP address. Additionally, all the time you spend bookmarking your web site will certainly be wasted. For this reason it is always useful to have various user accounts to bookmark your site over a prolonged amount of time.
Social media advertising is not a onetime procedure. For example, let’s take the example of marketing through the social networks like Facebook. To obtain followers in the social networking crowd, your profile needs to be active. It is important that you regularly update your profiles with new content. Unique, well written content is what everyone wants and that includes the search engines. Active participation also consists of online forum posts, commenting and participation in surveys.
If you are unaware of properly to plan and carry out marketing, there are lots of experts all set to assist you. The advertising services provided by them will certainly conserve your time. Furthermore, with their competence in social media advertising, they can develop a terrific social networks advertising strategy that finest matches your sites marketing needs.
It’s not just about using new platforms and tools for the sake of it, I think it’s important to remember how crucial the old fashioned relationship and business communications are. Relationship capital…should be at the heart of any brand’s social media activity. Ultimately, social is about people. I wonder whether social technologies are increasingly separating us from this human touch whereas social technologies should be used as complementary/value-added facilitators.
Focus on your audience, not platform
Sam Haseltine, solution consultant, Adobe
Your marketable audience changes far less frequently than social platforms. Focus on them and where they’re at. Tumblr is by no means a new platform, but if that’s where your audience are moving to, you should be there. But validate it first.
Don’t use social media as a broadcast tool
Anna Lawlor, journalist, content creator and co-director, Social i Media
I think too many marketers have simply shifted their traditional approaches onto the social media platform, which has made it too much of a broadcast mechanism. The more successful brands use social to actually talk with (ie engage) their social connections. This shows the extent to which social media marketing, as a business function, needs to mature.
Let’s rethink how we use social media to reach customers
Tim Grimes, social media manager, Defected Records
I think the rise [of ad-free services] has been a welcome wake-up call for a lot of marketers to rethink how us brands use social networks to reach customers. We need to take a step back from the relentless quest for followers, clicks, and mentions, and instead think about why brands got involved in social media in the first place.
Commercial campaigns can damage the reputation of Vloggers
Tom Goodwin, CEO and founder, Tomorrow Group
Well, first of all, like so many modern uses of old fashioned techniques, we can’t really quantify in any real terms how valuable these tie ups are. Shares, likes, upvotes are not reported in company annual reports. Our collective gut feel is that like outreach programmes before and in other media, these are wonderful partnerships, but they do have to be done properly. It’s easy to damage the reputation of the Vlogger and the Viner by being too commercial, too quickly, it’s easy to waste time on things that affect remarkably few people.
At the end of the day we need to focus on the goal of a campaign and then select the right tool. Sometimes this is Vine or Vlogging, but not every time. We need to stop using things because they are new, but use them because they are right.
Partnerships between Vloggers and brands may dry up
James Whatley, social media director, Ogilvy & Mather Advertising, London
Last summer, after the Channel 4 Dispatches programme ran an exposé on celebrities endorsing products on social media you couldn’t get a celebrity to tweet something for you for love nor money (trust me, I tried). Given the recent (and long overdue) clampdown on vloggers publishing videos without any kind of disclaimer, I would expect that that these might dry up very quickly. We’ll see.
Brands should use open data to improve the user experience
Uriel Alvarado, chief marketing and public relations officer, Saxo Capital Markets
I personally would like the social web to become more palatable. I believe that brands are there to create value for the users. If users are already sharing Click link to continue http://www.theguardian.com/media-network/2014/dec/02/tips-marketers-social-media-increase-engagement
Google penguin is an update of the search engine algorithm, which has been rolled out for the first time on April 24, 2012. The difference between the Google panda updates and Google penguin, is that penguin updates mainly penalizes websites with irrelevant back links. For example, this could mean that a specific website has actually purchased back links and has not obtained them in a natural way.
In addition, Google Penguin also punishes websites that use keyword stuffing, which is intentionally using the keywords way too often in an article as well as websites with duplicate content.
A back link is a link from another website to your website. If websites with certain keywords link to your own website, Google will show some more love for your website and increases its rankings in the search engines. By buying back links you could potentially manipulate this process. This is the reason why Google penguin will punish the use of unnatural back links.
But what exactly is Google penguin? Simply put, the Google penguin update will punish any website that does not adhere to the rules of Google. Websites that do not comply with these rules will end up lower in the search results, or even completely disappear from them. In reality, Google penguin is an update against web spam. Why Google chose to name its update after this animal remains unknown.
So what are the things that Google punishes exactly with its Google penguin updates? Google will punish purchased back links, duplicate content, keyword stuffing, but also link cloaking. Link cloaking is a method of hiding outgoing affiliate links.
Nowadays, many website owners are trying their hardest to get their websites in the top of Google. Even though there is nothing wrong with that, some people still refer to methods that are unethical in the eyes of Google such as the ways described above. In the eyes of Google, these are websites that are trying illegal ways to get their website to rank and with Google penguin these websites are now being punished.
So what exactly can you do against Google penguin? First of all, if you do not want your website to be penalized by Google , it is wise to never buy back links. Most of the time, Google is smart enough to detect purchased back links. If you simply write good content, and continue to do so on a regular basis, you will start to notice that other sites will naturally link to your site.
Back links that have been naturally obtained will also be of much more use to you. And in turn, Google will reward your sites with a higher ranking. It really isn’t this hard, you simply have to stick to the rules of Google to benefit in the long term.
You often find people that are bragging about secret techniques they found to get their website to rank higher. However, these so-called secret techniques work only in the short term and will inevitably be punished later on.
Here are a few tips to keep you away from the wrath of Google penguin. First off, always write good and engaging content on a regular basis, where you’re actually aiming to help the visitor. Never buy any back links and do not engage in back link swapping. It should also be mentioned that you should never return back things to a spammy site. Make use of a good social media strategy, as it has been proven to be effective in gaining higher search engine rankings.
Always make sure that you do not copy content from other websites, so that you always have unique content on your own website. DO not try to hide links and avoid excessive use of certain keywords, also known as keyword stuffing. Simply put, do not use any weird ways or techniques to artificially gain a higher ranking. It may work in the short term, but in the long term you’ll always be penalized by Google.
If you think about it, it is not only fair, but it also makes sense. Websites that really deserve to stand high in the search results are rewarded by a high position, whereas websites that use weird and unethical techniques are being punished.
Having an ecommerce website that is responsive means that it is adaptable to all the different formats in which it can be presented. This means that it can be viewable in a traditional desktop format, in a mobile format, as well as a tablet and iPad format.
A responsive website resizes itself depending upon which type of device it is being viewed on. In this way, you only need to have one website that caters to all devices, whether they are desktop, smart phone, iPad or tablet.
Since more than 60% of all web searches are now being conducted from mobile devices it only makes sense to be able to include those folks in our arena of information. If they were not to be included, then we would be missing over half of our potential market of people that would like to view our website.
Not only are people searching more on their mobile devices, they are actually buying more things from there as well. If people are buying from your website that is being displayed on all of the different formats, that means that you have happy and satisfied customers. As far as competition goes, if you have a responsive site, and your competition does not, if all other things are equal, you will get about double the orders that your competitor will receive.
The internet world of today is fast paced and demanding in that people want to know right away what is available in different areas of a city, county or area in which they are travelling. The easiest way to discover this information is with a mobile device. That is why our ecommerce information needs to be ready and available at all times.
Some of the fundamentals of an interactive concept when talking about a responsive website includes will have content that is similar in design and responsiveness across all the different platforms. The messages, pricing, specials, and particular information will be the same on all devices.
Statistics show that consumers are 67 per cent more likely to purchase from your site if it is easy for them to find what they are looking for on a mobile device. This is in contrast to the fact that they are predisposed by a 61 per cent margin not to buy if they get frustrated or are annoyed because it is difficult to find what they are seeking.
Google came up with these statistics, and the problems could stem from an issue with the appearance of the website, lack of function, or the lack of a streamlined setup that makes it easy for the viewer to understand. The experience that the viewer has is of great importance in the determination of how he or she reacts. Another way of putting it, is to actually make your website fun when someone is using it.
Another important factor to consider is to make it easy for people to use a “multi-channel” shopping experience. What this means is that 67 percent of the people will search sequentially with multiple devices. They might start looking on one device, and then need to finish up on another due to scheduling, timing and proximity.
Because we are moving around so much of the time when a person starts looking on their iPad at home before leaving for work, they might finish their search as soon as they arrive at work. They would appreciate features such as “Save to Cart” or “Add To Wish List” as a means of setting certain products aside for later purchases. In this way they won’t forget the items they were interested in before switching devices.
People are thinking convenience when they see your website, and they are not thinking about the style of the page, rockets or bubbles going off in the margins, or anything like that. They simply want to find what they are looking for, and if you make that part easy without any distractions, you have a better than even chance of getting their business.
Responsive websites like those offered at rouge-media.com also offer several ways with which a payment can be made, along with the usual credit card options, many sites will offer PayPal as well, which can save a purchaser the time of having to hunt for a credit card. That alone, can kill a sale because the potential customer has to break away and that could totally distract away from the sale.
People are busy and they don’t want to take the time to pick up and master a new learning curve each time they come to a new website. They want it simple and straightforward, and to the point. If you can get them to the product or service that they are looking for with a minimum of effort on their part, you will end up getting a new customer.
This post explains and demonstrates the process of the best ways to investigate the online market for an item. It will show you not just the best ways to determine signs of the need for a particular item, however also the best ways to assess the competition, and will certainly explain why there are two distinct kinds of online competition to consider. Further it takes you step by step with a workable example, in fact doing the study and showing you the results for a real market.
The difference right here is that the online market place differs from a retail or wholesale market location. The web is a certain beast and should be dealt with as such. Forget what you think you know about market research for conventional traditional businesses. If you are currently in business, forget even what you think you find out about your direct rivals and their internet sites.
The factor for this is that the nature of client need is various online, and not recognizing this is among the most significant error many companies make. This is since there are various systems in place to bring in customers. Yes it is possible to obtain passing trade or the online equivalent of foot fall, but this is not the primary mechanism that online buyers utilize to discover the product and services that they want to buy.
Search Engines are the key to online sales, and there is no direct comparison within the traditional retail market. Online search engine allow a potential customer to type in ” purchase training shoes online” and immediately be presented with approximately 20 competing shops, with costs just a click away.
Similarly the systems for trade and competition are various online, and online competitors are totally different to traditional / mail order rivals. Specifically, there are 2 kinds of online competitor: those in the natural online search engine listings; and those in the sponsored advertisements, that are paying for each click that they get. Both of these type of competitors need to be examined differently. It is possible to compete online in either or both search engine rankings and ppc.
There are many ways of setting about online or internet marketing research, nevertheless this approach takes the guess work out of market research, and changes it with cold hard facts. If you follow this procedure step by step, you will probably understand more about your selected market than anybody else in the country, which will give you a unique competitive advantage. The procedure then, follows these straightforward steps:.
Keywords are Key – you need to know the words your customers are actually using when they are searching for products to purchase, not what you think they might be using. Consider how competitive these keywords are and how you might be able to use them to your advantage. See where your competitors are in the organic listings and what keywords they are ranking with. Take a look at your what your competitors are doing in the paid search results then decide if the market can be lucrative and if you can compete.
If you opt to follow this process the inexpensive way, that is great, but understand three crucial things: first of all, doing something for complimentary does not imply there is no cost, the expense to you could not be financial, it will certainly be something much more valuable: your time! Secondly, there are great deals of possible online rivals out there, however 99 % of them are dreamers who are not prepared to put their money where their mouth is. It is your commitment and determination to be successful in launching your online business that will certainly put you a cut above the rest, and part of that is following a professionally recommended procedure, not a patched together one. Thirdly, as every entrepreneur knows, there is no such thing as a free lunch, there is constantly an ulterior motive and occasionally that can be tough to see.
As a result then, this post will take you through the most extensive online and small business marketing research procedure possible, which will set you up to be totally and quickly informed about your market. This short article will certainly show you the devices that the professional online marketers use, devices which they most likely do not desire everybody to learn about to be honest!
But this is the real secret to success online: doing the whole study process quickly. This is because, you may have to investigate a number of markets and business ideas, prior to you find the very best one or the one that is right for you. And if you can refrain this process quickly and successfully, you will still be doing it next year, and the only thing that will have altered is that you are a year closer to retirement age, without being a year better to retirement liquidity! Follow the process in this file, and it will actually conserve you weeks and months of your life.